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Redesign for Real Estate
By Karen Butler & Allison Krajcik
We know what triggers a potential home buyer’s response and we can use this information to give property a competitive edge when selling.
No second chance to make a first impression!
We know people purchase real estate based on an emotional response to their first impression of property in less than 15 seconds. Making matters worse, eight out of ten cannot picture a property differently than it appears.
In their minds “what they see is what they get”, and undefined, cluttered or hard to plan areas confuse buyers. It is easier to look at more listings than wrestle with changes. A strong first impression will lead to increased showings, make the house more memorable for the right reasons, and create buzz among real estate professionals!
Personal versus Neutral
The easier it is for buyers to envision themselves living in a house the more likely they are to make an offer. This is more difficult for them when the seller’s personality and lifestyle is evident everywhere. Also, neutral color schemes and furnishings have wider appeal, increasing prospects and offers. Personal photos and collectables are distracting and lead a buyer’s attention away from strengths like architectural features, square footage, storage space, views and location.
Most have what it takes!
Most homeowners have all they need to make a great first impression but understanding how to accentuate their property’s best features is difficult. Many become emotionally attached to their home and lose perspective of its condition and appearance.
A redesign consultation brings a fresh perspective and explains principles of design that apply to the unique characteristics of a property. It addresses focal points, size and amount of furniture, traffic flow, color issues and provides a prioritized list to help homeowners focus time, money and effort.
Turning Point Redesign offers side by side services to assist clients with organizing, decluttering, and placement of furniture, art and accessories. These services reveal the hidden potential of property and cost much less than a price reduction. Call today for a consultation and gain knowledge to make confident decisions to stay ahead of the competition.
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