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Costas Peppas
Costas Peppas is an author and marketing consultant who helps small businesses to think big. Visit www.EngageClientsNow.com today for a free book and CD full of marketing tips that will help you to become your area’s biggest small business. www.DigitalCharis.com
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Articles By This Author:
How To Use The Biggest Web Site In The World
Business & Finance
By Costas Peppas
Recently, I’ve been getting a lot of questions about Facebook. I’m not sure, but maybe the reason I’m getting all these questions is because Facebook has finally passed Google as the #1 most visited web site on planet Earth.
Great Futures Start Here
Making A Difference
By Costas Peppas
Boys & Girls Clubs of America recently unveiled a new slogan, “Great Futures Start Here”. Indeed the local Boys & Girls Clubs in Bristol County have long provided the programs and services that have given many youth the start to a great future.
The 6 Biggest Mistakes When Advertising
Business & Finance
By Costas Peppas
I grabbed a dusty copy of my local yellow pages and cracked it open to do a little research. What I found was so shocking that I immediately sat down and wrote this article. It’s no wonder that everyone is complaining that yellow page advertising doesn’t work…no one knows what the heck they’re doing.
Discover The Big Secret ...
Business & Finance
By Costas Peppas
If you’ve been in business for any length of time then you’ve probably asked yourself the following question: “Why is it that some businesses are getting more customers than they can handle all year round, while others are literally struggling to make payroll?
The Emperor’s New Web Site
Business & Finance
By Costas Peppas
How to Know Whether YOUR Web Site is Magnificent or Ridiculous…
In the Danish fairy tale, The Emperor’s New Clothes, the Emperor didn’t want to admit that his brand new clothes were invisible. As the legend goes, the clothes were supposedly only invisible to anyone who was “stupid”. He ends up strutting around the town square in his underwear all because his ego wouldn’t let him face the facts. We all laugh and say how foolish the Emperor was. But what’s worse is all the townspeople praised him for his beautiful new clothes!
The moral of the story is that it’s okay to admit our own flaws. Everybody has them! (And of course, the other moral is to make sure you look in the mirror at least once before you leave the house.)
Yet now we’re in 2008, and I STILL see foolish Emperors almost everywhere I look in the business world. Only instead of invisible clothes being the problem, it’s web sites.
“What To Do When Customers Yell At You…”
Business & Finance
By Costas Peppas
It’s a simple fact of life. You can’t make everybody happy all the time. Even if you’re perfect, some people are just flat-out hard to please.
But what should you do if they’re in your face, shouting, and telling you everything that you did wrong?
How to Give Your Website “The Business”
Business & Finance
By Costas Peppas
It’s Not About Websites, It’s About Results!
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